Poonez
Poonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.
A classified ads platform for Iranians living abroad, with listings across housing, business and lifestyle services.
Express opportunities across different classified-listing categories through a shared campaign atmosphere and simple objects with recognisable associations.
Campaign art direction & key visuals
Campaign key visuals and visual direction for advertising applications.
The campaign connects property, home and electronics through a green setting, warm detail and recognisable listing cues. Each object gives its category a distinct image, while the repeated visual structure keeps the wider marketplace connected.
Campaign art direction and design by Ali Komeili. Property, home and electronics campaign applications shown in the portfolio.
A new place, a familiar connection
Poonez connects Iranians abroad with housing, business and everyday listings. The campaign speaks to the practical work of building a life in another place: finding a home, choosing an object or discovering a service. Familiar objects make those opportunities feel immediate within a deep-green visual world.
A listing becomes something you can picture
A key introduces access to a home; a camera and a chair give other categories a tangible subject. Listing tags attach the objects to the marketplace. Warm metal and restrained headlines make the opportunity feel considered while keeping the next step easy to understand.
A shared atmosphere across categories
Deep green and warm metallic details connect the campaign scenes. Objects change with the listing category, while light and composition retain a common tone. This creates continuity across housing, mobility and lifestyle messages.
Different opportunities, a shared invitation
The campaign connects property, home and electronics through a green setting, warm detail and recognisable listing cues. Each object gives its category a distinct image, while the repeated visual structure keeps the wider marketplace connected.